Click here to sign up to our regular newsletters!

Sign Up - Click here to sign up to our regular newsletters

Auckland Hutchwilco Boat Show: May 2014

Thursday 15-Sunday 18 May 2014

Venue: ASB Showgrounds, Greenlane, Auckland 
Event date: 15-18 May 2014

Three boys from Kohia PrimaryIt was a boatie’s paradise in Auckland from 15-18 May, as hundreds of exhibitors showcased the latest and greatest fishing, boating and dive gear at the Hutchwilco Boat Show. Around 30,000 visitors were expected to make their way around the show during its four open days.

The Sea Change – Tai Timu Tai Pari team was there too, with plenty of information about the project on hand – and a stash of chocolate fish ready to reward anyone who signed up to our project newsletter!

The Hutchwilco New Zealand Boat Show is billed as "New Zealand’s largest, most popular and most varied boat show." It's a magnet for boaties, water skiers and divers from throughout New Zealand.

Sea Change – Tai Timu Tai Pari saw this event as a great opportunity to:

  • raise awareness of Sea Change – Tai Timu Tai Pari among the Boat Show attendees, many of whom are likely to be recreational users of the Gulf.
  • engage, connect and to listen to people's stories, concerns and ideas
  • encourage people to sign up to the Sea Change  – Tai Timu Tai Pari newsletter, so people could follow the ongoing work of the project and feed into the process to have their say.

The Sea Change – Tai Timu Tai Pari team – with fantastic support from SWG member Conall Buchanan – exhibited at site 456 in Hall 4, alongside Telecom’s Catch Fish not Cables, MPI, Biosec, EMR and Navigation Safety.

What people told us

As expected, our team had a lot of animated conversations: we noted down conversations with around 2,000 of the 30,000 people who came through the show. Rec fishers have shown they are really interested in Sea Change – Tai Timu Tai Pari, with a lot of talk about the project in online recreational fishing forums. As such, many people coming through the show were already aware of the project and took the opportunity to ask us a wide range of in-depth questions. 

While many people challenged us on what we’re doing, one thing was clear: everyone who uses the Gulf wants the best for its future. That’s what we’re all about, so we valued every conversation and comment – positive, negative or ‘yet to be convinced’.

A real bonus of the show was the opportuity to connect with schoolchildren, youth and their teachers, who were particularly interested in the project. As well as asking great questions, lots of the younger age group signed up to the newsletter and took away factsheets and posters to share with their friends.

Thank you to all those who took the time to talk with us, take away a brochure or factsheet, make a video comment, place a heart on their favourite place on our giant maps of the Hauraki Gulf and of course sign up to the project newsletter. We're just gutted no-one shared their favourite fishing spot! 

  • 1059 people took the oppourtunity to show us their favourite place in the Gulf by sticking a heart on one of our maps.
  • More than 2000 conversations were noted.
  • 250+ new signups to newsletter.
  • 19 video commentaries recorded.
  • 1000+ each of brochures and factsheets distributed.


Hauraki Gulf Forum Ministry for Primary Industries  Department of Conservation (DOC) Waikato Regional Council Auckland Council